Sign in
  • Services
  • About
  • Reviews
  • Why Us
  • Contact
Sign in
Welcome!Log into your account
Forgot your password?
Password recovery
Recover your password
Search

Logo

  • Traditional Chinese Medicine
  • Acupuncture
  • Yoga
  • Meditation
  • Chiropractic
  • Nutrition
  • Travel
  • Mind
  • Pet Care
  • Contact
  • Sign Up
  • Privacy Policy
  • Terms & Conditions
Instagram
Linkedin
Twitter

LogoUrbanObserver

  • Contact
  • Sign Up
My Account
Get into your account.
Login
Newsletter

Subscribe to newsletter

Logo

All

Traditional Chinese Medicine

Why ‘Hong Kong model’ combining Chinese and Western medicine could go global

Traditional Chinese Medicine December 12, 2025 0
A “Hong Kong model” being developed by the city’s...

Is Milk Really at Odds with Traditional Chinese Medicine? Most of Us Are Just Drinking It the Wrong Way

Traditional Chinese Medicine December 11, 2025 0
I used to think milk wore only one of...

Traditional Chinese medicine offers relief, healing to Egyptian patients-Xinhua

Traditional Chinese Medicine December 11, 2025 0
Egyptian physiotherapist and acupuncturist Abir El-Naggar performs acupuncture treatment...

Hakka Medicine: From Millennia of Heritage to Modern Industrialization – A Health Path Connecting the World

Traditional Chinese Medicine December 11, 2025 0

Frontiers | Research on the impact of traditional Chinese medicine registration innovation-oriented policies and enterprises performance: an empirical analysis based on listed enterprises in...

Traditional Chinese Medicine December 9, 2025 0
ObjectiveThe performance of traditional Chinese medicine (TCM) enterprises is...

Meditation

Scientists uncover meditation’s hidden side effects

Meditation December 8, 2025 0
Meditation is now widely promoted as a tool for...

Too busy to meditate? Microdosing mindfulness has big health benefits

Meditation December 8, 2025 0

What It Is and How to Get Started

Meditation November 19, 2025 0
Key Takeaways Find a quiet and comfortable spot where you...

Many benefits of mindfulness for people with cancer

Meditation November 17, 2025 0
What if there...

Sponsored: From calm to clarity: The unexpected health benefits of meditation apps

Meditation November 5, 2025 0
Digital mindfulness tools are proving to be more than...

Travel

MANDARIN ORIENTAL JOINS IN PURSUIT OF WELLNESS SERIES

Travel August 7, 2025 0
Mandarin Oriental has worked with teams at the Global...

Planning a yoga retreat? 4 destinations you need to have on your itinerary for a transformative experience | Travel

Travel August 7, 2025 0
Updated on:...

Thailand’s Real Estate Sector Stays On A Resilient Growth Path As Wellness Tourism, Mixed-Use Complexes, And Global Investment Fuel Demand For Lifestyle-Driven Developments

Travel August 7, 2025 0
Home » THAILAND » Thailand’s Real Estate Sector...

Explore the Business of Wellness at SKÅL Bangkok’s August Networking Lunch

Travel August 7, 2025 0
Thailand’s wellness sector is growing rapidly, and SKÅL International...

Agoda advises Asian hoteliers that European travellers seek wellness and walkability options

Travel August 7, 2025 0
Agoda’s latest Europe to Asia Summer Travel Trends report...

Acupuncture

How acupuncture & integrative medicine can help

Acupuncture December 10, 2025 0
GRAND RAPIDS, Mich. (WOOD) – Whether you’re dealing with...

Michelle Grasek of Seneca Falls Acupuncture (podcast)

Acupuncture December 10, 2025 0
Michelle Grasek, MS, L.Ac. Acupuncturist and owner of Seneca...

Benefits, Risks, and Getting Started

Acupuncture December 10, 2025 0

[Health Byte] Can Acupuncture Make You Beautiful and Slimmer?

Acupuncture December 10, 2025 0
Caption: Shot by Dong Jun. Edited by Dong...

Another Voice: N.Y. lawmakers need to know that surgical patients want acupuncture

Acupuncture December 9, 2025 0
Despite its success and efficacy, many doctors aren't able...

Massage

The Science Behind Centuries-Old Infant Massage Techniques

Chiropractic November 26, 2025 0

Benefits, How It’s Done, Risks

Chiropractic November 21, 2025 0
Thai massage includes techniques from deep tissue pressure...

Massage vs. Chicory Bath: Impact on Newborn Bilirubin

Chiropractic November 16, 2025 0
In a groundbreaking study slated for publication in the...

AI-powered online massage therapy training platform TheraQuest offers gamified teaching

Chiropractic November 16, 2025 0
AI-powered online massage therapy training platform TheraQuest offers gamified...

Babies Are Calmer When Massaged With Oil: Infant Massage Benefits

Chiropractic November 3, 2025 0
Why Baby Massage Therapists Should Add Oil to Their...

Mental Health

How Music Affects Your Brain

Mind November 24, 2025 0
When you hear a song you love, it can...

Can hypnosis really treat hot flashes?

Mind November 24, 2025 0
Is hypnosis all about wishful thinking?Elkins acknowledges the fraught...

How Biofeedback Works

Mind November 21, 2025 0
Biofeedback is a mind-body technique that uses sensors attached...

Mind-Body Therapies Help Veterans Heal

Mind November 21, 2025 0
By Bryan D. Vargo | March 9, 2023 The toll...

Neurobiological Mechanisms of Mind-Body Medicine

Mind November 16, 2025 0
SPECIAL REPORT: INTEGRATIVE MEDICINEClinical Case VignetteIn our post–COVID-19...

Yoga

Research Centers | School of Health Professions News

Yoga December 9, 2025 0

Yoga Shorts Market Growth Outlook Strengthened by Strategic

Yoga December 9, 2025 0

Yoga Bags Market Poised to Achieve USD 800 million Value by 2033

Yoga December 3, 2025 0

Yoga Market Is Going to Boom

Yoga December 1, 2025 0

Comparing Stress, Anxiety, and Depression in Adolescent Practitioners of Hatha Yoga and Recreational Sports: A Cross-Sectional Study

Yoga November 26, 2025 0
Background: Adolescents are vulnerable to psychiatric conditions, with depression,...

Food Nutrition

Wellness products group, Applied Nutrition, in the rudest of health with strong forecast

Nutrition December 10, 2025 0
Liverpool-based wellness product business Applied Nutrition said its trading...

Applied Nutrition in rude health as shares jump on profit upgrade

Nutrition December 10, 2025 0
Coleen Rooney-backed sports nutrition and health...

Wellbeing Nutrition enters kids’ category with Superfuel mix

Nutrition December 10, 2025 0
Wellbeing Nutrition has entered the children’s nutrition segment with...

Wellbeing Nutrition enters kids segment with launch of Kids Superfuel | Advertising

Nutrition December 10, 2025 0

Nutrition’s Role in Mission Readiness

Nutrition December 9, 2025 0

Pet Care

Dogs may make us more caring and sociable by changing our microbiome

Pet Care December 11, 2025 0

Study Suggests Owning a Dog Can Improve Teen Mental Health

Pet Care December 11, 2025 0

Having a Pet Dog Boosts Teenage Mental Health by ‘Changing Microbes in Their Bodies’

Pet Care December 5, 2025 0
Family...

Growing Up With a Dog Might Literally Change Your Microbiome and Boost Your Mental Health

Pet Care December 5, 2025 0
Having a dog doesn’t only mean companionship, fun...

Pet dogs can help teens’ mental health

Pet Care December 3, 2025 0
Get the Popular Science daily newsletter💡 Breakthroughs,...

Site Map

  • Contact
  • Sign Up
  • Privacy Policy
  • Terms & Conditions
Instagram
Linkedin
Twitter
  • Traditional Chinese Medicine
    • Why ‘Hong Kong model’ combining Chinese and Western medicine could go global

      December 12, 2025

      Is Milk Really at Odds with Traditional Chinese Medicine? Most of Us Are Just Drinking It the Wrong Way

      December 11, 2025

      Traditional Chinese medicine offers relief, healing to Egyptian patients-Xinhua

      December 11, 2025

      Hakka Medicine: From Millennia of Heritage to Modern Industrialization – A Health Path Connecting the World

      December 11, 2025

      Frontiers | Research on the impact of traditional Chinese medicine registration innovation-oriented policies and enterprises performance: an empirical analysis based on listed enterprises in...

      December 9, 2025
  • Acupuncture
    • How acupuncture & integrative medicine can help

      December 10, 2025

      Michelle Grasek of Seneca Falls Acupuncture (podcast)

      December 10, 2025

      Benefits, Risks, and Getting Started

      December 10, 2025

      [Health Byte] Can Acupuncture Make You Beautiful and Slimmer?

      December 10, 2025

      Another Voice: N.Y. lawmakers need to know that surgical patients want acupuncture

      December 9, 2025
  • Yoga
    • Research Centers | School of Health Professions News

      December 9, 2025

      Yoga Shorts Market Growth Outlook Strengthened by Strategic

      December 9, 2025

      Yoga Bags Market Poised to Achieve USD 800 million Value by 2033

      December 3, 2025

      Yoga Market Is Going to Boom

      December 1, 2025

      Comparing Stress, Anxiety, and Depression in Adolescent Practitioners of Hatha Yoga and Recreational Sports: A Cross-Sectional Study

      November 26, 2025
  • Meditation
    • Scientists uncover meditation’s hidden side effects

      December 8, 2025

      Too busy to meditate? Microdosing mindfulness has big health benefits

      December 8, 2025

      What It Is and How to Get Started

      November 19, 2025

      Many benefits of mindfulness for people with cancer

      November 17, 2025

      Sponsored: From calm to clarity: The unexpected health benefits of meditation apps

      November 5, 2025
  • Chiropractic
    • The Science Behind Centuries-Old Infant Massage Techniques

      November 26, 2025

      Benefits, How It’s Done, Risks

      November 21, 2025

      Massage vs. Chicory Bath: Impact on Newborn Bilirubin

      November 16, 2025

      AI-powered online massage therapy training platform TheraQuest offers gamified teaching

      November 16, 2025

      Babies Are Calmer When Massaged With Oil: Infant Massage Benefits

      November 3, 2025
  • Nutrition
    • Wellness products group, Applied Nutrition, in the rudest of health with strong forecast

      December 10, 2025

      Applied Nutrition in rude health as shares jump on profit upgrade

      December 10, 2025

      Wellbeing Nutrition enters kids’ category with Superfuel mix

      December 10, 2025

      Wellbeing Nutrition enters kids segment with launch of Kids Superfuel | Advertising

      December 10, 2025

      Nutrition’s Role in Mission Readiness

      December 9, 2025
  • Travel
    • MANDARIN ORIENTAL JOINS IN PURSUIT OF WELLNESS SERIES

      August 7, 2025

      Planning a yoga retreat? 4 destinations you need to have on your itinerary for a transformative experience | Travel

      August 7, 2025

      Thailand’s Real Estate Sector Stays On A Resilient Growth Path As Wellness Tourism, Mixed-Use Complexes, And Global Investment Fuel Demand For Lifestyle-Driven Developments

      August 7, 2025

      Explore the Business of Wellness at SKÅL Bangkok’s August Networking Lunch

      August 7, 2025

      Agoda advises Asian hoteliers that European travellers seek wellness and walkability options

      August 7, 2025
  • Mind
    • How Music Affects Your Brain

      November 24, 2025

      Can hypnosis really treat hot flashes?

      November 24, 2025

      How Biofeedback Works

      November 21, 2025

      Mind-Body Therapies Help Veterans Heal

      November 21, 2025

      Neurobiological Mechanisms of Mind-Body Medicine

      November 16, 2025
  • Pet Care
    • Dogs may make us more caring and sociable by changing our microbiome

      December 11, 2025

      Study Suggests Owning a Dog Can Improve Teen Mental Health

      December 11, 2025

      Having a Pet Dog Boosts Teenage Mental Health by ‘Changing Microbes in Their Bodies’

      December 5, 2025

      Growing Up With a Dog Might Literally Change Your Microbiome and Boost Your Mental Health

      December 5, 2025

      Pet dogs can help teens’ mental health

      December 3, 2025
All

Traditional Chinese Medicine

Why ‘Hong Kong model’ combining Chinese and Western medicine could go global

Traditional Chinese Medicine December 12, 2025 0
A “Hong Kong model” being developed by the city’s...

Is Milk Really at Odds with Traditional Chinese Medicine? Most of Us Are Just Drinking It the Wrong Way

Traditional Chinese Medicine December 11, 2025 0
I used to think milk wore only one of...

Traditional Chinese medicine offers relief, healing to Egyptian patients-Xinhua

Traditional Chinese Medicine December 11, 2025 0
Egyptian physiotherapist and acupuncturist Abir El-Naggar performs acupuncture treatment...

Hakka Medicine: From Millennia of Heritage to Modern Industrialization – A Health Path Connecting the World

Traditional Chinese Medicine December 11, 2025 0

Frontiers | Research on the impact of traditional Chinese medicine registration innovation-oriented policies and enterprises performance: an empirical analysis based on listed enterprises in...

Traditional Chinese Medicine December 9, 2025 0
ObjectiveThe performance of traditional Chinese medicine (TCM) enterprises is...

Meditation

Scientists uncover meditation’s hidden side effects

Meditation December 8, 2025 0
Meditation is now widely promoted as a tool for...

Too busy to meditate? Microdosing mindfulness has big health benefits

Meditation December 8, 2025 0

What It Is and How to Get Started

Meditation November 19, 2025 0
Key Takeaways Find a quiet and comfortable spot where you...

Many benefits of mindfulness for people with cancer

Meditation November 17, 2025 0
What if there...

Sponsored: From calm to clarity: The unexpected health benefits of meditation apps

Meditation November 5, 2025 0
Digital mindfulness tools are proving to be more than...

Travel

MANDARIN ORIENTAL JOINS IN PURSUIT OF WELLNESS SERIES

Travel August 7, 2025 0
Mandarin Oriental has worked with teams at the Global...

Planning a yoga retreat? 4 destinations you need to have on your itinerary for a transformative experience | Travel

Travel August 7, 2025 0
Updated on:...

Thailand’s Real Estate Sector Stays On A Resilient Growth Path As Wellness Tourism, Mixed-Use Complexes, And Global Investment Fuel Demand For Lifestyle-Driven Developments

Travel August 7, 2025 0
Home » THAILAND » Thailand’s Real Estate Sector...

Explore the Business of Wellness at SKÅL Bangkok’s August Networking Lunch

Travel August 7, 2025 0
Thailand’s wellness sector is growing rapidly, and SKÅL International...

Agoda advises Asian hoteliers that European travellers seek wellness and walkability options

Travel August 7, 2025 0
Agoda’s latest Europe to Asia Summer Travel Trends report...

Acupuncture

How acupuncture & integrative medicine can help

Acupuncture December 10, 2025 0
GRAND RAPIDS, Mich. (WOOD) – Whether you’re dealing with...

Michelle Grasek of Seneca Falls Acupuncture (podcast)

Acupuncture December 10, 2025 0
Michelle Grasek, MS, L.Ac. Acupuncturist and owner of Seneca...

Benefits, Risks, and Getting Started

Acupuncture December 10, 2025 0

[Health Byte] Can Acupuncture Make You Beautiful and Slimmer?

Acupuncture December 10, 2025 0
Caption: Shot by Dong Jun. Edited by Dong...

Another Voice: N.Y. lawmakers need to know that surgical patients want acupuncture

Acupuncture December 9, 2025 0
Despite its success and efficacy, many doctors aren't able...

Massage

The Science Behind Centuries-Old Infant Massage Techniques

Chiropractic November 26, 2025 0

Benefits, How It’s Done, Risks

Chiropractic November 21, 2025 0
Thai massage includes techniques from deep tissue pressure...

Massage vs. Chicory Bath: Impact on Newborn Bilirubin

Chiropractic November 16, 2025 0
In a groundbreaking study slated for publication in the...

AI-powered online massage therapy training platform TheraQuest offers gamified teaching

Chiropractic November 16, 2025 0
AI-powered online massage therapy training platform TheraQuest offers gamified...

Babies Are Calmer When Massaged With Oil: Infant Massage Benefits

Chiropractic November 3, 2025 0
Why Baby Massage Therapists Should Add Oil to Their...

Mental Health

How Music Affects Your Brain

Mind November 24, 2025 0
When you hear a song you love, it can...

Can hypnosis really treat hot flashes?

Mind November 24, 2025 0
Is hypnosis all about wishful thinking?Elkins acknowledges the fraught...

How Biofeedback Works

Mind November 21, 2025 0
Biofeedback is a mind-body technique that uses sensors attached...

Mind-Body Therapies Help Veterans Heal

Mind November 21, 2025 0
By Bryan D. Vargo | March 9, 2023 The toll...

Neurobiological Mechanisms of Mind-Body Medicine

Mind November 16, 2025 0
SPECIAL REPORT: INTEGRATIVE MEDICINEClinical Case VignetteIn our post–COVID-19...

Yoga

Research Centers | School of Health Professions News

Yoga December 9, 2025 0

Yoga Shorts Market Growth Outlook Strengthened by Strategic

Yoga December 9, 2025 0

Yoga Bags Market Poised to Achieve USD 800 million Value by 2033

Yoga December 3, 2025 0

Yoga Market Is Going to Boom

Yoga December 1, 2025 0

Comparing Stress, Anxiety, and Depression in Adolescent Practitioners of Hatha Yoga and Recreational Sports: A Cross-Sectional Study

Yoga November 26, 2025 0
Background: Adolescents are vulnerable to psychiatric conditions, with depression,...

Food Nutrition

Wellness products group, Applied Nutrition, in the rudest of health with strong forecast

Nutrition December 10, 2025 0
Liverpool-based wellness product business Applied Nutrition said its trading...

Applied Nutrition in rude health as shares jump on profit upgrade

Nutrition December 10, 2025 0
Coleen Rooney-backed sports nutrition and health...

Wellbeing Nutrition enters kids’ category with Superfuel mix

Nutrition December 10, 2025 0
Wellbeing Nutrition has entered the children’s nutrition segment with...

Wellbeing Nutrition enters kids segment with launch of Kids Superfuel | Advertising

Nutrition December 10, 2025 0

Nutrition’s Role in Mission Readiness

Nutrition December 9, 2025 0

Pet Care

Dogs may make us more caring and sociable by changing our microbiome

Pet Care December 11, 2025 0

Study Suggests Owning a Dog Can Improve Teen Mental Health

Pet Care December 11, 2025 0

Having a Pet Dog Boosts Teenage Mental Health by ‘Changing Microbes in Their Bodies’

Pet Care December 5, 2025 0
Family...

Growing Up With a Dog Might Literally Change Your Microbiome and Boost Your Mental Health

Pet Care December 5, 2025 0
Having a dog doesn’t only mean companionship, fun...

Pet dogs can help teens’ mental health

Pet Care December 3, 2025 0
Get the Popular Science daily newsletter💡 Breakthroughs,...

Site Map

  • Contact
  • Sign Up
  • Privacy Policy
  • Terms & Conditions
Instagram
Linkedin
Twitter
  • Traditional Chinese Medicine
    • Why ‘Hong Kong model’ combining Chinese and Western medicine could go global

      December 12, 2025

      Is Milk Really at Odds with Traditional Chinese Medicine? Most of Us Are Just Drinking It the Wrong Way

      December 11, 2025

      Traditional Chinese medicine offers relief, healing to Egyptian patients-Xinhua

      December 11, 2025

      Hakka Medicine: From Millennia of Heritage to Modern Industrialization – A Health Path Connecting the World

      December 11, 2025

      Frontiers | Research on the impact of traditional Chinese medicine registration innovation-oriented policies and enterprises performance: an empirical analysis based on listed enterprises in...

      December 9, 2025
  • Acupuncture
    • How acupuncture & integrative medicine can help

      December 10, 2025

      Michelle Grasek of Seneca Falls Acupuncture (podcast)

      December 10, 2025

      Benefits, Risks, and Getting Started

      December 10, 2025

      [Health Byte] Can Acupuncture Make You Beautiful and Slimmer?

      December 10, 2025

      Another Voice: N.Y. lawmakers need to know that surgical patients want acupuncture

      December 9, 2025
  • Yoga
    • Research Centers | School of Health Professions News

      December 9, 2025

      Yoga Shorts Market Growth Outlook Strengthened by Strategic

      December 9, 2025

      Yoga Bags Market Poised to Achieve USD 800 million Value by 2033

      December 3, 2025

      Yoga Market Is Going to Boom

      December 1, 2025

      Comparing Stress, Anxiety, and Depression in Adolescent Practitioners of Hatha Yoga and Recreational Sports: A Cross-Sectional Study

      November 26, 2025
  • Meditation
    • Scientists uncover meditation’s hidden side effects

      December 8, 2025

      Too busy to meditate? Microdosing mindfulness has big health benefits

      December 8, 2025

      What It Is and How to Get Started

      November 19, 2025

      Many benefits of mindfulness for people with cancer

      November 17, 2025

      Sponsored: From calm to clarity: The unexpected health benefits of meditation apps

      November 5, 2025
  • Chiropractic
    • The Science Behind Centuries-Old Infant Massage Techniques

      November 26, 2025

      Benefits, How It’s Done, Risks

      November 21, 2025

      Massage vs. Chicory Bath: Impact on Newborn Bilirubin

      November 16, 2025

      AI-powered online massage therapy training platform TheraQuest offers gamified teaching

      November 16, 2025

      Babies Are Calmer When Massaged With Oil: Infant Massage Benefits

      November 3, 2025
  • Nutrition
    • Wellness products group, Applied Nutrition, in the rudest of health with strong forecast

      December 10, 2025

      Applied Nutrition in rude health as shares jump on profit upgrade

      December 10, 2025

      Wellbeing Nutrition enters kids’ category with Superfuel mix

      December 10, 2025

      Wellbeing Nutrition enters kids segment with launch of Kids Superfuel | Advertising

      December 10, 2025

      Nutrition’s Role in Mission Readiness

      December 9, 2025
  • Travel
    • MANDARIN ORIENTAL JOINS IN PURSUIT OF WELLNESS SERIES

      August 7, 2025

      Planning a yoga retreat? 4 destinations you need to have on your itinerary for a transformative experience | Travel

      August 7, 2025

      Thailand’s Real Estate Sector Stays On A Resilient Growth Path As Wellness Tourism, Mixed-Use Complexes, And Global Investment Fuel Demand For Lifestyle-Driven Developments

      August 7, 2025

      Explore the Business of Wellness at SKÅL Bangkok’s August Networking Lunch

      August 7, 2025

      Agoda advises Asian hoteliers that European travellers seek wellness and walkability options

      August 7, 2025
  • Mind
    • How Music Affects Your Brain

      November 24, 2025

      Can hypnosis really treat hot flashes?

      November 24, 2025

      How Biofeedback Works

      November 21, 2025

      Mind-Body Therapies Help Veterans Heal

      November 21, 2025

      Neurobiological Mechanisms of Mind-Body Medicine

      November 16, 2025
  • Pet Care
    • Dogs may make us more caring and sociable by changing our microbiome

      December 11, 2025

      Study Suggests Owning a Dog Can Improve Teen Mental Health

      December 11, 2025

      Having a Pet Dog Boosts Teenage Mental Health by ‘Changing Microbes in Their Bodies’

      December 5, 2025

      Growing Up With a Dog Might Literally Change Your Microbiome and Boost Your Mental Health

      December 5, 2025

      Pet dogs can help teens’ mental health

      December 3, 2025

Log In

Logo

  • Traditional Chinese Medicine
  • Acupuncture
  • Yoga
  • Meditation
  • Chiropractic
  • Nutrition
  • Travel
  • Mind
  • Pet Care
  • Contact
  • Sign Up
  • Privacy Policy
  • Terms & Conditions

About us

Discover reliable health news. Stay informed on wellness, medical breakthroughs, and lifestyle tips for a healthier you.

Facebook
Instagram
Twitter
Youtube

Latest Articles

Why ‘Hong Kong model’ combining Chinese and Western medicine could go global

Traditional Chinese Medicine December 12, 2025 0
A “Hong Kong model” being developed by the city’s...

Dogs may make us more caring and sociable by changing our microbiome

Pet Care December 11, 2025 0

Study Suggests Owning a Dog Can Improve Teen Mental Health

Pet Care December 11, 2025 0

Most Popular

Japan’s Rohto and Mitsui to buy Chinese-medicine chain for $590m

Traditional Chinese Medicine April 13, 2024 0
OSAKA -- Rohto Pharmaceutical and trading house Mitsui &...

Improving Maternal Nutrition Acceleration Plan

Nutrition April 14, 2024 0

How Mars is Exploring the Effects of Pets on Wellbeing

Pet Care February 21, 2025 0
Mars is launching the world’s largest study exploring how...

Subscribe

Sign Up

© 2025 Integrative Health Mag, LLC. All rights reserved.